Web Application Development, Software Development

In the era of modern technology where everything runs by internet, it becomes evident to find a better way to reach your target audience. All businesses are moving toward e-business. Regardless of the products or services you sell, every company needs better advertising campaigns that run via internet. This is where online advertising comes into picture.

Online Advertising and Internet Marketing continue to develop and evolve. Some of the areas where GMI has expertise in are developing software for Search Engine Marketing or Pay Per Click Advertising and Affiliate Marketing.

Google Adwords, Yahoo Search Marketing, MSN AdCenter and many more provide product that allows you to list ad and target it to users who are looking for your product or services. These search engines gathers, sort and report information from the internet, based on your topic of interest. It also displays Pay-per-click ads in the advertising area of their search engine and many of their affiliate sites. Ads on search engine are triggered by the user query. Google scans the keywords that you’ve chosen to represent your business. When a user searches for keywords you’ve selected for your ads, your ads can appear next to the search results. This is called keyword advertising. Keyword advertising has many benefits like target advertising and better advertisers ROI than untargeted ads. Ads on search results pages are available on a cost-per-click (CPC) basis. This means that you’re charged only when somebody clicks on your ad and visits your website.

Google, Yahoo and MSN provide an interface to manage your ads, keywords, ad groups and campaigns. But for managing different account, users need to go on to different sites. GMI has developed a set of tools that can create a single passport login to manage all online advertising accounts of the user under the same roof. It also helps its users to perform automatic bidding, and track the performance of paid and free listings and many other features that standard search engine do not provides.

We have developed tools that provide unique interface where you will find the weapons you needs to successfully launch and maintain effective Pay Per Click search engine marketing campaigns at Yahoo search marketing/Overture, Google adwords and MSN adcenter. Interface with its extensive services are your allies for ROI-maximizing pay per click bid management, full campaign measurement and tracking, extensive keyword research, and time-saving ppc listing management.

Our tools includes following major services.

* You can manage your Google, Yahoo and MSN advertising account by one interface.
* It provides various SE’s keyword research tool to add/manage your keyword bank.
* It provides various types of Automation features. ROI Bid Option set your keyword bid automatically based on your desired position. ROI Automation Option set your keyword bid automatically based on your desired CPA or ROAS.
* Using Day Parting tool, you can set your keyword bid for particular time period.
* Keyword Scheduler will automatically review your keyword from your advertising account based on your set options.
* Advanced Analytics provides advanced features. Competitor Analysis section provides you to figure out which ad is display for which keyword on SE. AdSplit Test section help you to find out which ad perform best for you.
* Conversion Tracking is one of the major functionality, which provides you real time data of successful conversion.
* Report section will provide you various types of break down of your overall account’s campaigns performance. Dash board screen provides you with a quick summary of your overall performance.
* It also provides supports for various affiliate networks like Clickbank, Commission Junction, Azoogle etc.

Advertising accounts are fully customizable for any advertiser. They can customize following aspects:

* Cost-per-click (CPC) pricing, so you pay only for the clicks you've received at a price you've set.
* Cost-per-impression (CPM) pricing for those who prefer to target individual content sites and pay by the impression.
* Daily budget.
* Targeting your ads in particular country or region.
* Targeted ads you create and manage.
* Ad scheduling: run your ads on the days and hours you want.
* Performance reports 24/7 online in your account.
* One or multiple ads targeted with one or more keywords.

Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurable.
Perhaps in the future, online advertisements will be specifically tailored to the end user. The ad might look just like a standard television commercial with interactivity, or it might be a specialized ad that can convert to any spoken language based on the option set in the user's computer. And more advanced tools will be required to manage them. We are keeping our eyes on the ongoing changes and eventually we keep on improving the quality of our products to provide our clients greater satisfaction and good features.
About Grey Matter India technologies

Over the years, GMI has undertaken extensive projects, empowering the wireless revolution with innovative solutions aimed at enhancing user experience. GMI is one of the largest independent solution providers in web application development, web site portal design & Development, Wireless Application Development, Content Distribution & software development india.

For details or business enquiries, please feel free to reach us at contact@greymatterindia.com to know more about us and how GMI can add value to your endeavors.

Source: http://www.greymatterindia.com/articles/Advanced-Online-Advertising-Tool.asp

GMI has established itself as significant contributor to the IT revolution and offshore software development with an exhaustive portfolio built upon excellence in the field of IT Services and IT Consulting. With a strong background and experience in IT Services and IT Consulting, GMI has constantly explored emerging technological avenues, pioneering breakthroughs that result in client satisfaction and success. Placing utmost emphasis on client satisfaction as its highest ideal, GMI has evolved as the preferred technology partner to Fortune 2000 conglomerates worldwide through repeated excellence in providing scalable solutions for diverse business processes.

Always on par with current developments on the web services front, GMI has honed its competitive skill set to offer unrivaled services in the web & wireless entertainment domain, with core proficiency in wireless computing, online and mobile social networking communities and content distribution systems.
Source: http://www.greymatterindia.com/aboutus/whatwedo.asp

Market at a glance-

The market for the internet and social networking communities is estimated at about USD 1500M this year.

Social network/Community development and enhancement individually by 2006 stood at USD 700M and is estimated to touch USD 4000M by 2010.

The top 3 player in the market are Myspace, Facebook and Bebo with market shares 80.74%, 10.32%, 1.18% respectively.( data is based on custom category of 20 of the leading social networking websites ranked by market share of visits, which is the percentage of traffic to the site, based on Hitwise sample of 10 million US Internet users. The percentages represent the market share of visits among the websites within the custom category.)

Growth Path-

Social networking sites are growing 47% year on year increasing from an audience of 46.8 million to 68.8 million in April 2006.

Social networking sites are the reality of the Internet; the content is relatively inexpensive for publishers to produce.

It will become more ingrained in mainstream sites, just as reality TV shows. MySpace.com, the top Social Networking site of all in terms of number of registered users, saw a staggering 367% increase. The graph is still increasing with many more Social Networking players jumping in; the web scene seems set just right for Social Networking.

The social networking sites that are seeing strong growth have developed a unique online presence which is refreshed by user generated content. This promotes ongoing consumers interest and visitor loyalty. The market share of Internet visits to the top 20 social networking websites grew by 11.5 percent from January to February 2007, to account for 6.5 percent of all Internet visits in February 2007.

Mobile Social networking- The next Destination

Social networking is going mobile and is poised for spectacular growth over the next five years, mobile social communities will be attracting members in swarms, more than tripling in size from 50 millions to 174 millions by 2011.

For the moment, MySpace and Facebook are hot. News Corp. paid $580 million last year for MySpace as part of a $1.3 billion Internet acquisition spree. Facebook just received an additional $25 million in venture capital.

Both companies are planning to extend their reach beyond the computer screen to cell phones.

Cingular Wireless, Sprint Nextel and Verizon Wireless are starting a service that will allow users to post messages on Facebook's home pages or search for other users' phone numbers and email addresses from a cell phone.

MySpace has a pact with Helio, a wireless joint venture between SK Telecom and Earthlink, which will allow users to send photos and update their blogs or profiles by cell phone.

Advertising-

Social networks are an integral part of the cultural fabric of the internet and their rapidly growing and demographically appealing audience has attracted the attention of advertisers.

According to the latest forecasts, marketers will pony up an estimated $280 M in the USA to advertise.

By 2010, the online advertising spend will grow to $1.8 billion.

Marketer estimates that the social networking ad spend of the USA will rise to $260 million in 2007(up from $95 million in 2006), and by 2010 is expected to reach $665 million.

Advantages-

* Advertising on social networks will teach marketers important ways to reach newly-empowered consumers.
* Social networks will have an incalculable influence on all advertising, both online and offline.
* If companies can go even deeper to develop marketing efforts that fully embrace the "one-to-one-to-many nature of social networks, ad revenues will soar. This way of advertising will spill over into other channels. The underlying concept will influence the way advertising is done in all media, not just online.

Social Networking- The revenue Generator

Advertisers delight- Advertisers can target local as well as international market at one place.

Social networks are becoming a good environment to sell products, especially if marketers want to cultivate a brand and get its loyal users to do the selling and evangelizing. That evangelism happens in a community.

Recruiters' Heaven- Now a day, top MNCs are hiring from professional social networking sites like Linkedin. They can also check the social index and compatibility of the candidate along with the background check, which is helping them to save a lot of money.

The cost of gaining new customers is practically nothing because users join voluntarily and provide their own content through their profiles.

The interactive nature of social networking sites keeps visitors coming back which helps the sites to retention rate high.

The cost of running the sites' web servers is relatively low. If a classic advertising or subscription revenue model is used, low cost social network sites could be highly profitable.

All the above information concretes our philosophy that social networking as a domain for business is going to stay and grow in a rapid rate.

About Grey Matter India technologies

Over the years, GMI has undertaken extensive projects, empowering the wireless revolution with innovative solutions aimed at enhancing user experience. GMI is one of the largest independent solution providers in web application development, web site portal design & Development, Wireless Application Development, Content Distribution & software development india.

For details or business enquiries, please feel free to reach us at contact@greymatterindia.com to know more about us and how GMI can add value to your endeavors.

Source - http://www.greymatterindia.com/articles/Social-Networking-The-revenue-Generator.asp

What are the Major Functions of Portals?

The ideal portal is based on following functionality areas:

* search and navigation
* personalization
* notification
* task management and workflow
* collaboration and groupware

Although most of the functionality is not new, what is new is the idea that the business value of the whole is considerably more than the sum of its parts. Thus, a successful portal does not only consist of either a good collaboration support or a good integration of the information sources. Rather it consists of - just like a successful cooking recipe - a well-integrated mixture of the basic portal functionalities.
Search and Navigation

* This functionality forms the basis for most of the successful public web portals meaning that a successful portal should support its users in an efficient search for contents.

A portal should:

* automatically present its users with the information appropriate to the user’s role
* suggest additional information to the user, and/or allow the user to voluntarily personalize the information presented by the portal
* allow the user to search for information that was not previously known to be relevant to the user’s role, but which may be available through the portal

Provide Personalization

* Personalization is vital to the delivery of appropriate information to portal users: each user gets only the information which is specifically tailored to his/her needs. Personalization should be based on user roles, as well as user preferences.

There are several types of personalization:

* Personalization of navigation
e.g. shortcuts to specific information, mostly known as bookmarks or favorites
* Personalization of data/content
e.g. which stocks do I want to see in my stock ticker
* Personalization of layout
e.g. what information appears where on the screen, in which format, color or size

An important high-level distinction exists between:

* Design personalization
the initial appearance of the portal, which may be ‘pre-personalized’ according to the user’s role
* Voluntary personalization
where the user is offered a menu of personalization options to choose from
* Involuntary personalization
where the system itself unilaterally makes decisions for the user according to ‘guesses’ about user preferences

On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences. Commonly used to enhance customer service or e-commerce sales, personalization is sometimes referred to as one-to-one marketing; because the enterprise's Web page is tailored to specifically target each individual consumer. Personalization is a means of meeting the customer's needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits.
Provide Notification

Notification (push technology) is referred to as a system in which a user receives information automatically from a network server. Push technologies are designed to send information and software directly to a user’s desktop without the user actively requesting it. Thus, the user has the opportunity to subscribe to active information sources (such as news feeds and periodically updated reports) and ask to be alerted when documents are updated.
Provide Task Management and Workflow

Portals providing task management services can help users take part in and/or manage formally defined business processes.
The workflow functionality allows the automation of business processes. Thus, as part of a workflow-automated business process, a portal should be able to prompt its users when they have tasks to perform.
E.g. Digite Application
Provide Collaboration and Groupware

Knowledge management and groupware ensure that the required information is stored in the right place and in the right mode. By this means the right persons are brought together with the right information. Groupware software assists in less formal collaboration than workflow tools. As with workflow automation, groupware increases the value delivered by many types of specialized portals; for example, it:

* increases the attractiveness of business-to-consumer e-commerce portals
* enables informal communication between suppliers and customers in business-to-business e-commerce portals

Supply chain portals are also dependent on collaboration support in order to help suppliers and their customers manage their relationships. Moreover, collaboration support is a key requirement for knowledge portals.

About Grey Matter India technologies

Over the years, GMI has undertaken extensive projects, empowering the wireless revolution with innovative solutions aimed at enhancing user experience. GMI is one of the largest independent solution providers in web application development, web site portal design & Development, Wireless Application Development, Content Distribution & software development india.

For details or business enquiries, please feel free to reach us at contact@greymatterindia.com to know more about us and how GMI can add value to your endeavors.

Source: http://www.greymatterindia.com/articles/WEB-PORTAL-and-Web-Portals-Functions.asp

GMI is a global IT solutions provider leading the ‘off-shoring’ revolution with its cutting-edge services that provide support and impetus to emerging & established businesses in the areas of IT consulting, product engineering, web portal development, social networking site developmenet, custom software development, web application development and maintenance. With its signature innovative approach to technology solutions, GMI has effectively leveraged the market presence & profitability for clients hailing from backgrounds as diversified as entertainment houses, educational institutions, healthcare industries, financial organizations, travel companies and regional communities, among others.

Web Portal Development, Software Development Company India (GMI) offers outsourcing solutions in Web Application Development, web site Development India, Web Site Application Development, Social Networking Site Development, Mobile Application Development, custom software development & offshore software development. For quality Web Portal development contact Grey Matter India today...